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The Essentials of Business Research Methods ISBN: 9780765646132 Publication Date: 27 August 2015
Increasingly, managers must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. They include critical topics, such as the increasing role of online research, ethical issues, data mining, customer relationship management, and how to conduct information-gathering activities more effectively in a rapidly changing business environment.
This is the only text that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive, and much easier to understand than in other texts. The book features a realistic continuing case throughout that enables students to see how business research information is used in the real world. It includes applied research examples in all chapters, as well as ethical dilemma mini cases, and exercises.
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35 reviews for The Essentials of Business Research Methods
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Dylanf3 from Giza, Egypt
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United States of America
Dylanf3 from Giza, Egypt
My recommendation is to look for something else, not the best quality
Northern Glory from Pensacola, United States
Not happy
Mr. Peppermint from Fayetteville, United States
This is a nugget, maybe I got a bad one
Moon killer from Yoshkar-Ola, Russia
Returned it to Groupspree
Elegant Jump from Lodz, Poland
Sorry I purchased! Waste of money. Get something else.