Think Like Amazon 50 1/2 Ideas to Become a Digital Leader

Think Like Amazon : 50 1/2 Ideas to Become a Digital Leader
ISBN: 9781260455496
Publication Date: 29 March 2019

The former Amazon executive who launched and scaled Amazon Marketplace delivers the ultimate playbook on how to "think like Amazon" and succeed in the digital age.;

"What would Jeff do" Since leaving Amazon to advise start-ups and corporations, John Rossman has been asked this question countless times by executives who want to know "the secret" behind Amazon's historic success. In this step-by-step guide, he provides 50 answers drawn from his experience as an Amazon executive-and shows today's business leaders how to think like Amazon, strategize like Bezos, and beat the competition like nobody's business.

Learn how to:

• Move forward to get back to Day 1-and change the status quo.

• Become a platform company-with the right platform strategy.

• Create customer obsession-and grant your customers superpowers.

• Experiment, fail, rinse, and repeat.

• Decentralize your way to digital greatness.

• Master the magic of small autonomous teams.

• Avoid the trap of past positions

• .Make better and faster decisions.

• Use metrics to create a culture of accountability and innovation

• Use AI and the Internet of Things to reinvent customer experiences.

In addition to these targeted strategies, you'll receive a rare inside glimpse into how Jeff Bezos and Amazon take a remarkably consistent approach to innovate, explore new markets, and spark new growth. You'll understand the unique mindset and inner workings that drive Amazon's operational excellence, from its ground-up approach to new digital markets to its out-of-the-box attitudes on innovation.

Along the way, you'll lear...