To Pixar and Beyond My Unlikely Journey with Steve Jobs to Make Entertainment History

To Pixar and Beyond : My Unlikely Journey with Steve Jobs to Make Entertainment History
ISBN: 9781786071866
Publication Date: 5 October 2017

One day in November 1994, Lawrence Levy received a phone call out of the blue from Steve Jobs, whom he'd never met, offering him a job running Pixar, a little-known company that had already lost Jobs $50 million. With Pixar's prospects looking bleak, it was with some trepidation that Levy accepted the position. After a few weeks he discovered that the situation was even worse than he'd imagined.

Pixar's advertising division just about broke even, its graphics software had few customers, its short films didn't make any money and, on top of all that, Jobs was pushing to take the company public. Everything was riding on the studio's first feature film, codenamed Toy Story, and even then it would have to be one of the most successful animated features of all time

Full of wisdom on bringing business and creativity together, and recounting the touching story of Levy's enduring friendship with Jobs, To Pixar and Beyond is a fascinating insider's account of one of Hollywood's greatest success stories.

About the Author

Lawrence Levy was hired by Steve Jobs as chief financial officer and member of the Office of the President of Pixar Animation Studios in 1994. He guided Pixar's transformation from a money-losing graphics company into a multibillion-dollar entertainment studio. Originally from London, he now lives with his wife Hillary in Palo Alto, California.