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Viral Marketing : The Science of Sharing ISBN: 9780195527988 Publication Date: 29 August 2013
Viral Marketing: The Science of Sharing is not your typical 'how to get shared' book.
It would be nice to believe that viral success is as easy as being sneezed on. Those who spend a marketing dollar relish the possibility that the brave new world has brought brave new rules and the tantalising potential for a free ride. After applying scientific method and rigorous research to the topic, Nelson-Field says, "Wake up and smell the well-branded coffee".
Using original research from more than 2 years of work, 5 different data sets, around 1000 videos, 9 individual studies and a large team of researchers from the Ehrenberg-Bass Institute for Marketing Science, Viral Marketing offers solid advice on the nebulous business of video sharing. Dr Nelson-Field reports new knowledge on sharing, memory and the influence of creative devices.
Viral Marketing suggests that contrary to current trends, the old scientific laws of buyer behaviour and advertising still apply to social media. Marketers who have read How Brands Grow will find the key research that underpins this new work familiar. Nelson-Field's research builds on the science behind brands and buying.
This is a must read book for anyone working in the social media space. Read it before you strap those roller skates onto a kitten, it might just save you some time, money and credibility.
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Average Star Rating: 4.2 out of 5
(17 customer reviews)
17 reviews for Viral Marketing The Science of Sharing
Rated 5 out of 5
Exciting-diva from Galati, Romania
It took a while for the Groupbuy to finish but delivery was quick after I comlpeted the order thanks Groupspree
Rated 5 out of 5
Incident Serene from Basel, Switzerland
This item on groupspree is exceptional value considering the huge discount. I managed to pick one up about 2 months on last groupbuy and delivery was fast.
Rated 5 out of 5
Scratching Facts from Murcia, Spain
I was shocked when I received it. Everything I needed.
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Exciting-diva from Galati, Romania
It took a while for the Groupbuy to finish but delivery was quick after I comlpeted the order thanks Groupspree
Incident Serene from Basel, Switzerland
This item on groupspree is exceptional value considering the huge discount. I managed to pick one up about 2 months on last groupbuy and delivery was fast.
Scratching Facts from Murcia, Spain
I was shocked when I received it. Everything I needed.
Glitter from Reading, United Kingdom
Well worth the wait at this unbeatable price
Painter Activist from Saarbrucken, Germany
Amazing quality at an affordable price point