Philips - BHS677/00 - StraightCare Sublime Ends Straightener

Put your hair in the spotlight

Premium sublime ends straightener is our first straightener designed to protect your fragile ends. Thanks to our premier SplitStop Technology and floating plates you can enjoy beautifully styled hair with healthy looking ends!

SplitStop Technology

The UniTemp sensor protects your hair from being exposed to unnecessary high heat and our styling plates guarantee minimal friction for ultimate split ends protection.

Keratin infusion

Keratin is the hair's essential ingredient which makes them strong, healthy and gorgeous looking. The ceramic is enriched with keratin to even better take care of your hair.

Floating plates

The advanced ceramic floating plates move to adjust the pressure on the hair. This protects the hair shaft from being damaged and reduces the possibility of split ends.

UniTemp Sensor

The UniTemp sensor protects your hair from being exposed to unnecessary high heat by providing a more consistent styling temperature for improved performance. Create the perfect style with healthy-looking ends full of life.

Ionic Conditioning 2x stronger

Charged negative ions eliminate static, condition the hair and smooth down the hair cuticles to intensify the hair's shine and glossiness. The result is smooth, frizz-free hair with vibrant shine.

Soft heat protection cap

The special soft heat protection cap has multiple benefits, the most important being that it is made of silicon-rubber, a heat-resistant material. After usage, slide the cap on your straightener to enable safe immediate storage.

105mm long plates

The straightening plates have a professional length of 105mm, leading to faster and easier straightening.

14 digital temperature settings

Digital display with 14 temperature settings up to 230C gives you absolute control to adjust temperature to your hair type for damage prevention.

Fast heat up time

This styler has a fast heat up time, being ready to use in 15 seconds.

Auto shut-off

This styler has been equipped with an automatic shut-off feature. This feature has been designed to provide peace of mind. If left on, the appliance will automatically switch off after 30 min.